GEO Consultant (AI Search)

GEO (Generative Engine Optimization) is the discipline that structures and positions your content so AI search engines cite you as a reliable source. It's the next evolution of search, and the window of opportunity is wide open for companies that act now.

I offer GEO services to US and Canadian businesses. The work is done remotely, regardless of where you are, though understanding your local market still matters for positioning your brand correctly.

01

How AI search actually works

Google AI Overview, ChatGPT Search, Perplexity, Gemini. These tools don't rank pages. They read dozens of sources, synthesize the information, and generate a single answer while citing those sources.

The criterion is no longer "are you ranking well" but "are you trustworthy enough to be cited."

AI engines select sources based on five factors:

Your site's topical authority
The structure and chunk quality of your content
Freshness and crawl accessibility
Third-party mentions and citations
Entity clarity (brand, people, products)

What sets GEO apart from SEO: in SEO, your site is the destination. In GEO, your site is the raw material the AI mines, cites, and synthesizes. You're optimizing for retrieval and trust, not just for ranking.

02

What I actually do on GEO engagements

My GEO approach rests on five strategic pillars:

Technical layer. Verify that GPTBot, PerplexityBot, ClaudeBot, and Google-Extended can access your content. Implement the llms.txt file (the emerging standard for LLMs). Structured markup (schema.org) so AI understands your entities in machine language.
Content optimization for citation. Restructure pages so each section is self-contained and citable. Add summaries, FAQs, original data, and named expert quotes. Use declarative, precise language that LLMs trust.
Entity strategy. Strengthen your brand's presence in the sources AI models pull from: Wikidata, industry directories, review platforms (G2, Capterra, Clutch), LinkedIn profiles.
Digital PR. Earn mentions on the platforms most cited by AI. Quora is the #1 most-cited site in Google AI Overviews, followed by Reddit. An authentic presence on those platforms is a direct GEO signal.
Tracking and measurement. Set up monitoring to check if your brand shows up in AI answers for your target queries. Without tracking, you're flying blind.

Recent example: for a Montreal-based SaaS client with US customers, we restructured 18 key pages according to GEO principles and earned first citations in Perplexity and ChatGPT within 8 weeks. Share of voice in AI answers for target queries went from 0% to roughly 22%.

03

Why GEO is urgent right now

In 2026, AI search engines aren't a trend anymore. They're the daily reality for millions of users. Google AI Overview shows up on a growing share of queries. ChatGPT Search and Perplexity pick up ground every month.

The window is now. Businesses that structure their content for AI today are building a competitive edge that's hard to catch up to later. Those that wait will find themselves invisible in a discovery channel that keeps growing.

GEO isn't competing with SEO. It complements it. Good SEO (topical authority, technical health, E-E-A-T) is the foundation of GEO. The two reinforce each other.

GEO is a new field. Lots of agencies talk about it. Few actually practice it. My edge: I combine over 20 years of SEO and analytics experience with a deep understanding of how language models work.

I don't just run a checklist. I understand how retrieval systems (RAG) select their sources, how vector embeddings determine relevance, and how structured markup influences LLM trust.

I actively test GEO techniques on my own properties before offering them as a service. Before I recommend anything to you, I've seen what works and what doesn't on real cases.

That combination of proven SEO foundations and hands-on AI knowledge is what produces results.

Emerging discipline

GEO is still early. Acting now builds an edge that will be hard to close later.

Measured approach

Monitoring of your brand's presence across ChatGPT, Perplexity, and Google AI Overview.

Solid foundations

GEO sits on 20 years of technical SEO and marketing analytics. No shortcuts.

Will GEO replace SEO?

No. GEO is an additional layer built on top of SEO foundations. A site with strong topical authority and well-structured content is already halfway to GEO. The two disciplines are complementary. See my SEO page for the foundation.

How do I know if my business shows up in AI answers?

I set up monitoring with specialized tools (Profound, Otterly, SEMRush One) that track your brand's presence in answers from ChatGPT, Perplexity, and Google AI Overview. Manual testing on your target queries works too.

My site is small. Is GEO relevant for me?

Absolutely. AI engines don't necessarily favor big sites. They favor reliable, well-structured content that answers specific questions. A small site with expert, well-organized content can get cited before a much larger competitor.

Does GEO work for a US English-speaking market?

Yes. The mechanics of GEO are the same in English as in French, but the content has to be written for the actual audience, not mechanically translated. My experience with US clients lets me tune strategy and phrasing to how American users actually search.

GEO: get AI to recommend your business